Vermont based producer, vocalist and multi instrumentalist Bira (bee-duh) brings a playful and energetic approach to crafting unorthodox pop with a funk/hip hop twist. While comfortable in familiar genres, Bira has a knack for blending those genres together to create his own distinct ones. The result is a gripping and powerful realm of music nestled just outside the box. The hooks are unpredictable yet catchy, and the bounce is unique yet infectious. For something that turns the beaten path into an untouched wilderness, look no further. And if you’re having trouble placing where you’ve heard it before, rest assured, you haven’t. It’s Bira.